What’s the Difference Between Presenting, Training and Facilitating?
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There are three primary forms of being in front of a group: presenting, training and facilitating. There is certainly an overlap in skill sets – such as dynamic delivery skills, a good stage presence, a high likeability level, the ability to “read” the audience.
But while they are similar skills, they’re not interchangeable. It’s valuable to explore the differences among the three processes, so the trainer or presenter or facilitator knows how to accommodate the different situations.
Presenting: The objective is to present information in a dynamic, interesting way
Training: The objective is, using engaging delivery, to increase participants’ level of knowledge or skill
Facilitating: The objective is to manage the structure and focus of a team’s decision-making process
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Presenting: Audience can be any size
Training: Number of participants varies, but it’s usually an average of 10 to 30
Facilitating: Team size is typically smaller, usually under ten
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Presenting: Audience is there to receive information
Training: Participants are there to learn
Facilitating: Participants are team members who have a common goal
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Presenting: Speech outline creates logical flow of presentation
Training: Course outline creates the learning structure
Facilitating: Agenda structures the flow of the meeting
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Presenting: Presenter is a provider of information
Training: Trainer is a catalyst for learning
Facilitating: Facilitator manages dynamics of group-generated information
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Presenting: Presenter primarily answers rather than asks questions
Training: Trainer asks questions to stimulate and evaluate learning
Facilitating: Facilitator uses questions to encourage individual involvement
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Presenting: Visuals are used to present or clarify information
Training: Visual aids are used to illustrate learning points
Facilitating: Flip chart is used to record group’s ideas and input.
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Presenting: Presenter communicates largely one way from presenter to audience
Training: Trainer uses involvement so participants can learn from others and retain interest
Facilitating: Facilitator manages the process of communication that takes place among team members
Barbara Busey has had her own training business since 1990 and developed her own proprietary presentation skills program, The Compelling Speaker. She now offers the Compelling Speaker Certification, a turnkey system — complete with training content & technique, business strategies, and marketing guidelines — that positions communicators to make a living training other business professionals to become more compelling speakers. Go to http://www.compellingspeakercertification.com to learn more about this unique business opportunity and sign up for the special report, “Do You Have What it Takes to Run Your Own Training Business?”
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